Melleka Marketing

Bay Street Lending

All-Time Advertising Spend Report
April – May 2026: Performance Marketing  •  June 2026 – Present: Marketing Management
Total Investment Across All Platforms
$25,226.82
Platform Breakdown
Spend distribution across all advertising channels, April 2026 to present
Google Ads
$5,872.41
23.3%
Clicks: 2,615
Impr: 80,018
Leads: 370
Google Ads V2
$801.74
3.2%
Clicks: 446
Impr: 12,079
Leads: 7
Meta Ads
$9,672.55
38.3%
Clicks: 3,125
Impr: 171,514
Leads: 207
Microsoft / Bing
$4,549.93
18.0%
Clicks: 4,713
Impr: 264,677
Conv: 85
LinkedIn Ads
$2,965.27
11.8%
Clicks: 4,821
Impr: 301,285
CPC: $0.61
Reddit Ads
$1,083.54
4.3%
Clicks: 820
Impr: 87,367
Leads: 0
OpenAI / ChatGPT
$281.38
1.1%
Clicks: 98
Impr: 9,919
CPC: $2.87
Spend Distribution
Proportional allocation across platforms
Meta 38.3%
Google 23.3%
Bing 18.0%
LI 11.8%
Meta Ads
Google Ads
Bing
LinkedIn
Reddit
Google V2
OpenAI
$25,227 TOTAL SPEND
Meta Ads
$9,672.55
Google Ads
$5,872.41
Bing
$4,549.93
LinkedIn
$2,965.27
Reddit
$1,083.54
Google V2
$801.74
OpenAI
$281.38
Complete Month-by-Month Spend: All 7 Platforms
Every dollar, every month, every platform (API-verified)
Month Google V1 Google V2 Meta Bing LinkedIn Reddit OpenAI TOTAL
Apr 2026 $192.57 - $411.70 - - - - $604.27
May 2026 $80.01 - $5,918.84 - - - - $5,998.85
Jun 2026 $324.14 - $2,755.60 $54.99 $180.00 - - $3,314.73
Jul 2026 $1,531.58 - $138.76 $968.44 $854.60 $453.23 - $3,946.61
Aug 2026 $2,542.88 - $155.03 $2,094.02 $1,227.30 $325.57 - $6,344.80
Sep 2026 $1,201.23 $801.74 $292.62 $1,432.48 $703.37 $304.74 $281.38 $5,017.56
ALL-TIME $5,872.41 $801.74 $9,672.55 $4,549.93 $2,965.27 $1,083.54 $281.38 $25,226.82

September totals include data through Sep 24. Screenshot reference total: $25,207.04 (difference of $19.78 from Reddit spend accrued since screenshot capture).

Google Ads (V2) Monthly Detail
Started September 2026
Month Spend Clicks Impressions Conversions CTR CPC
Sep 2026 (1-24) $801.74 447 12,058 3 3.70% $1.79
ALL-TIME $801.74 447 12,058 3 3.70% $1.79
Microsoft / Bing Ads Monthly Detail
Clicks, impressions, conversions, and spend by month
Month Spend Clicks Impressions Conversions CTR CPC
June 2026 $54.99 55 893 0 6.16% $1.00
July 2026 $968.44 2,217 67,096 15 3.30% $0.44
August 2026 $2,094.02 1,256 60,933 63 2.06% $1.67
Sep 2026 (1-24) $1,432.48 1,120 121,912 7 0.92% $1.28
ALL-TIME $4,549.93 4,648 250,834 85 1.85% $0.98
LinkedIn Ads Monthly Detail
Clicks, impressions, and spend by month
Month Spend Clicks Impressions CTR CPC
June 2026 $180.00 118 4,487 2.63% $1.53
July 2026 $854.60 818 50,534 1.62% $1.04
August 2026 $1,227.30 2,615 177,891 1.47% $0.47
Sep 2026 (1-24) $703.37 1,273 68,057 1.87% $0.55
ALL-TIME $2,965.27 4,824 300,969 1.60% $0.61
OpenAI / ChatGPT Ads Monthly Detail
Started September 16, 2026
Month Spend Clicks Impressions CTR CPC
Sep 2026 (16-24) $281.38 98 9,919 0.99% $2.87
ALL-TIME $281.38 98 9,919 0.99% $2.87
Google Ads (V1) Monthly Detail
Clicks, impressions, leads, and spend by month
Month Spend Clicks Impressions Leads CTR CPC
April 2026 $192.57 57 807 0 7.06% $3.38
May 2026 $80.01 58 928 0 6.25% $1.38
June 2026 $324.14 108 1,871 2 5.77% $3.00
July 2026 $1,531.58 742 22,811 227 3.25% $2.06
August 2026 $2,542.88 1,134 37,892 117 2.99% $2.24
Sep 2026 (1-24) $1,201.23 516 15,709 24 3.28% $2.33
ALL-TIME $5,872.41 2,615 80,018 370 3.27% $2.25
Meta Ads Monthly Detail
Clicks, impressions, leads, and spend by month
Month Spend Clicks Impressions Leads CTR CPL
April 2026 $411.70 135 4,913 23 2.75% $17.90
May 2026 $5,918.84 2,245 118,521 151 1.89% $39.20
June 2026 $2,755.60 626 35,228 32 1.78% $86.11
July 2026 $138.76 34 4,013 0 0.85% -
August 2026 $155.03 30 4,660 0 0.64% -
Sep 2026 (1-24) $292.62 55 4,179 1 1.32% $292.62
ALL-TIME $9,672.55 3,125 171,514 207 1.82% $46.73
Reddit Ads Monthly Detail
Active since July 2026
Month Spend Clicks Impressions CTR CPC
July 2026 $453.23 344 37,008 0.93% $1.32
August 2026 $325.57 255 28,042 0.91% $1.28
Sep 2026 (1-24) $304.74 221 22,317 0.99% $1.38
ALL-TIME $1,083.54 820 87,367 0.94% $1.32
Grand Total Summary
All 7 platforms combined
Platform Total Spend % of Total Total Clicks Total Impressions
Meta Ads $9,672.55 38.3% 3,125 171,514
Google Ads (V1) $5,872.41 23.3% 2,615 80,018
Microsoft / Bing Ads $4,549.93 18.0% 4,713 264,677
LinkedIn Ads $2,965.27 11.8% 4,821 301,285
Reddit Ads $1,083.54 4.3% 820 87,367
Google Ads (V2) $801.74 3.2% 446 12,079
OpenAI / ChatGPT Ads $281.38 1.1% 98 9,919
GRAND TOTAL $25,226.82 100% 16,638 926,859
Source Reference
Dashboard screenshot provided for verification
BSL Ad Spend Dashboard Screenshot
Dashboard screenshot total: $25,207.04. API-verified total: $25,226.82. Difference of $19.78 is due to Reddit ad spend accrued between screenshot capture and current date.